The Salem With Trials is an example of a “mass hysteria”, one of the United States’ most iconic moves.
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Mockups
Activations
Experience: Visit the Salem Witch Museum for a modern spin on the infamous trials. A local improv comedian will try to convince other attendees that you are, in fact, a witch.
Souvenirs: A patented 100% accurate (pending OSHA review) witch detector (which does NOT automatically beep no matter who you point it at) and an adorable Baphomet plushy for your occult-curious little stinkers (which is NOT wearing a wire).
Role: Copywriter
AD: John Zielinski