If you must know:
Education:
James Madison University / 2018-2022
Bachelor of Business Administration; Double Major in Marketing, Media Arts & Design
Studied management, analytics, campaign development, and
consumer behavior. Acted as lead editor for group projects,
and developed creative strategies. Concentration in creative
advertising. Studied copywriting and graphic design for ads,
ensured projects had unique creative approach, instilled my
personal brand in all deliverables
Virginia Commonwealth University / 2024 - Present
Masters of Science in Business and Branding
Enrolled in the VCU Brandcenter program’s Copywriting
concentration. Studied creative problem solving and thinking,
business of branding, visual storytelling, video production, craft
including headlines, taglines, scripts, and manifestos, concept
development for advertising, and brand engagement
Work Experience
Carahsoft Technology Corp.
Marketing Coordinator / 2022 - 2023; Senior Marketing
Coordinator 2023 - Present
Served on Carahsoft’s dedicated marketing team for software
vendor Atlassian. Wrote scripts and digests that consistently
met download goals, coordinated record-setting resource
download campaigns and registration drives, contributed to
Atlassian’s Carahsoft microsite ranking #1 for views (surpassing
Zoom, AWS, Adobe, and Microsoft), managed email
campaigns, supported onsite events, owned packing and
logistics, developed a forecaster to project inventory needs.
Rigil Corporation
Marketing & Communications Support Intern / 2022
Developed strategy and content for social media campaigns to
build on a 400% increase in website traffic, took meeting
minutes, updated editorial calendar and provided strategy
suggestions, wrote and edited communications and product
fact sheets, updated quarterly reports, introduced motion
graphics to social media plans.
Pro Sports Outlook
Marketing Intern & Director of Sports History / 2021
Managed company Twitter account, wrote and edited over 100
articles on sports history. Revamped previously published
articles by improving style and overall content.
Batter's Almanac
Social Media Coordinator / 2018
Managed Twitter posts, personally crafted copy and graphics.
Generated a ~200% increase in impressions and interactions.