People eat Pop Rocks for the feeling.
OOH Ads
Mockups
Brand Acts
Pop the Rock Johnson: You’d feel something if you saw Dwayne “The Rock” Johnson covered in Pop Rocks and dropped in a tub of soda. Joy. Fear. Pleasure? Something.
Pop Rock Ink Spot: This one’s self-explanatory.
The Pop Rock Shock: This one probably requires some explaining. It’s a button that shocks you when you push it. “Who would want to do that to themselves?” Me.
Role: Copywriter
AD: Lorna Graham